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What’s the goal of Europe’s Energy Earthshot?

We are in the race of our lives to combat climate change and transition to clean energy.


The goal of Europe’s Energy Earthshot is to mobilise whole-of-system support around the highest priority policy reforms, corporate norms and behaviours, technological innovations and community- and country-level actions.


We can connect the dots among solutions and across the energy system to urgently deliver a just transition for Europe. Together, let’s find common ground, unlock leadership across the system and catalyse momentum towards a clean energy future.

What’s at stake for Europe?

Russia’s unprovoked war in Ukraine is a human tragedy and threat to freedom everywhere. It also threatens Europe’s ambition to lead the global fight against climate change. 


People are struggling, and political leaders are understandably focused on the short term. Inflation, energy prices and cost of living are up. EU states are scrambling to ration natural gas until the spring.


But short-term decisions will have long-term implications for Europe and the world. This summer’s record heat is a reminder of where our fossil fuel consumption is taking us — and the inheritance we are leaving future generations. 


Can European leaders work alongside all stakeholders to co-create a clean energy future? Will Europe live up to its promise as a global climate leader?

What are the details?

On October 26-28, diverse stakeholders from across Europe will gather virtually for Europe’s Energy Earthshot, a whole-of-system design process for catalysing Europe's energy transformation. Participants will dream bigger, lead with their strengths and act collectively.


The format is unconventional because the times through which we are living are unprecedented. Rather than keynotes and panel discussions, Europe's Energy Earthshot will gather energy suppliers and users — including policymakers, business and NGO executives, union representatives and frontline workers, young people, investors, entrepreneurs, climate and energy experts, community leaders and more — to ideate together, elevate meaningful solutions and commit to collective action.


What makes this process different?

Collective problem-solving in Europe is nothing new. Convenings, big and small, focus on Europe’s energy future; however, efforts are sometimes pursued in silos and fail to meaningfully engage the full breadth of stakeholders. 


Europe’s Energy Earthshot will bring together the “whole system” in a radically collaborative process, oriented towards collective action and underpinned by a strengths-based engagement model known as Appreciative Inquiry.


Appreciative Inquiry departs from traditional deficit-based change and employs a positive, strengths-based approach to change. Rather than seeking to overcome or minimise systemic weaknesses, Appreciative Inquiry leverages a system's core strengths; it is neither a “top down” nor “bottom up” change process but a “whole system” approach.


Appreciative Inquiry has been used globally in a range of contexts, including the creation of the UN Global Compact Principles.

What if scheduling conflicts prevent me from participating in all three sessions?

We ask participants to commit to joining all three afternoon sessions (26, 27 and 28 October). Each session will build on the last; participants will get the most out of the process if they have the full experience and understanding of how the co-creation has evolved.


Appreciative Inquiry design processes typically run three full days; in the interest of participants’ time, Europe’s Energy Earthshot will cover considerable ground across three afternoon sessions. Each day builds on the previous day. We request that participants do all they can to join us for the full time.

Who is behind Europe’s Energy Earthshot?

The B Team, in collaboration with a coalition of fearless female leaders from business, politics and civil society, are the catalysers and designers behind Europe’s Energy Earthshot. Many have contributed to this effort. We would like to thank the following for their insight and guidance in mobilising this effort:


Ajay Banga, executive chair, Mastercard; vice-chair; General Atlantic

Amina J. Mohammed, Deputy Secretary-General, United Nations

Amy Meek, co-founder, Kids Against Plastic

Ana Strunabregar, CEO, Slovenia Sustainable Business Network

Andre Hoffmann, vice chair, Roche Holding AG

Andrew Liveris, chair emeritus and former CEO, Dow Chemical

Ane Aurora Skjølberg Serreli, UN Youth Delegate

Arianna Huffington, founder & CEO, Thrive Global

Bisi Williams, Chief Insights & Analytics Officer, Massive Change Network

Camilla Toulmin, Senior Fellow for Sustainable Energy, The Africa-Europe Foundation (AEF)

Camille Putois, CEO, Business for Inclusive Growth

Cathy Yitong Li, Ambassador, COP26 OneStepGreener Ambassador

Christiana Figueres, founding partner, Global Optimism; convenor, Mission 2020

Christina Lampe Onnerud, Founder and CEO, Cazenove Innovation

David Crane, Climate Real Impact Solutions (CRIS)

Dr. Edda Sif Pind Aradóttir, CEO, Carbfix

Elizabeth Cousens, CEO, UN Foundation

Emmanuel Faber, chair, International Sustainability Standards Board (ISSB)

Ester Baiget, president & CEO, Novozymes

Gillian Caldwell, Climate Change Coordinator & Deputy Assistant Administrator, USAID

Graziela Chaluppe dos Santos Malucelli, COO & executive vice president, Novozymes

Guilherme Leal, co-founder and co-Chair, Natura &Co

Hafsat Abiola, Executive President, Women in Africa

Hamdi Ulukaya, founder, chair & CEO, Chobani

Hiro Mizuno, UN Special Envoy on Innovative Finance and Sustainable Investments

Ilham Kadri, CEO & president of the executive committee, Solvay

Inga Beale, Former CEO, Lloyds of London

Isabelle Kocher, former CEO, Engie

Jean Oelwang, founding CEO & president, Virgin Unite

Jeanette Mwendwa Gitobu, director, Women in Wind Global Leadership Program

Jennifer Layke, global director, Energy Program, World Resources Institute

Jesper Brodin, CEO, Ingka Group (IKEA); chair, The B Team

Jochen Zeitz, president, CEO & chair, Harley-Davidson, Inc.; co-founder, The B Team

Joseph D. Kenner, president & CEO, Greyston

Judith Kirton-Darling, deputy general secretary, IndustriALL Global Union

Julie Anding, vice president and chief human resources officer, Harley Davidson, Inc.

Karen Pflug, chief sustainability officer, IKEA

Kate Hampton, CEO, CIFF

Kathy Calvin, former president & CEO, UN Foundation

Laurence Breton, chief of staff, European Climate Foundation

Leslie Johnston, CEO, Laudes

Lindsay Levin, CEO, Leaders Quest

Lisa Witter, CEO, Apolitical

Liza Chong, CEO, The Index Project

Mabel Van Oranje, Trustee, Girls not Brides

Malini Mehra, chief executive, Global Legislators Organisation for a Balanced Environment

Marc Benioff, co-founder, chair & co-CEO, Salesforce

María Mendiluce, CEO, We Mean Business

Mary Robinson, former president of Ireland and chair, The Elders

Mats Granryd, director general, GSMA

May Boeve, executive director,

Mette Morsing, head of principles for responsible management education, UN Global Compact

Dr. Mo Ibrahim, founder, Celtel; founder & chair, Mo Ibrahim Foundation

Professor Muhammad Yunus, chair, Yunus Centre

Muriel Pénicaud, Ambassador, OECD

Nadia Crisan, executive director, Liechtenstein Institute on Self-Determination, Princeton University

Oliver Bäte, CEO, Allianz

Pat Mitchell, editorial director, TEDWomen

Paul Polman, business leader, campaigner and co-author of “Net Positive”

Richard Branson, founder, Virgin Group; co-founder, The B Team

Roebyem Anders, co-founder and chief mission officer, Sungevity International

Sanda Ojiambo, CEO & executive director, United Nations Global Compact

Sandra Ortiz Diaz, executive, BMW Foundation

Sarah Berhalter, partner, Boston Consulting Group

Sharan Burrow, general secretary, International Trade Union Confederation; vice-chair, The B Team

Shevaun Haviland, director general, British Chambers of Commerce

Torben Möger Pedersen, CEO, PensionDanmark

Tricia Keller, director of partnerships and strategic initiatives, Virgin Unite

Ursula Woodburn, programme director, CLG Europe

Van Jones, CNN contributor and founder, Dream Corps

Vladislav Kaim, UN Secretary General’s Youth Advisor on Climate Change, Ingka Young Leaders Forum Member

Wanjira Mathai, vice president & regional director for Africa, World Resources Institute

Yolanda Kakabadse, former president, World Wildlife Fund International

Zhang Yue, chair & founder, Broad Group China

Zhilin Xiao, founder, Change Makers Network

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